Articles

Local Business Boost Program 2022 Grant Recipient: The Little Sandwich Shop

Name: Dative, Inc
Price range: $

The Little Sandwich Shop is a friendly, sandwich shop owned by Dean Walton located on Main Street in Hyannis.

Post Date: Tue, Dec 20
: Local Business Boost Program

LOCAL BUSINESS BOOST PROGRAM NARRATIVE CASE STUDY

The Little Sandwich Shop
428 Main Street, Hyannis
thelittlesandwichshopmainst.com

The Little Sandwich Shop is a friendly, sandwich shop owned by Dean Walton. There are approximately 26 seats inside and a couple of outdoor tables. Their website is a Popmenu site with online ordering capabilities. Many of their orders are to-go. They are connected to DoorDash for food delivery options, but the 30% fee is a huge hit for them. Their social media presence is sparse and could use some work.

There was also a desire for furniture upgrades, a better interior atmosphere and a better window display. However, the lease for the restaurant expires in 18 months and Dean has said he will need to look for a new space, as the landlords will be taking over. Therefore, it might be a good idea to wait on new furniture for when there is a new space. Dean also mentioned finding staff to fill his open positions is a huge problem for him.

Dean Walton, Little Sandwich Shop — Dean Walton, Owner of The Little Sandwich Shop

IDENTIFIED CHALLENGES AND PRIORITIES:

Maintaining and managing a consistent social media presence.
Updated photography of menu items, restaurant and staff for social media and website.
Elevate the front window to attract more foot traffic.
Implement upgrades to the interior of the restaurant that are transferable to a new location when/if necessary.

COMPLETED PRIORITIES:

Enlisted Mary Myrick Photography to carry out social media management on Facebook and Instagram for six months, and curate a library of photos that can be used on social media and on the website.
Facilitated space enhancements and upgrades with The Perfect Table, including new vinyl lettering for the front windows, photographs of menu items on the wall, signage throughout the space and greenery.

The Local Business Boost Program started in 2022 and is currently a partnership between Love Live Local and the Hyannis Main Street Business Improvement District. Additional funding is being sought to take the program to other local businesses across Cape Cod.