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Local Business Boost Program 2023 Grant Recipient: Rugged Up

Jayne Lemon started Rugged Up in 2017. It is a very unique business where she makes and sells handmade rugs and baskets made from all donated, unusable clothes and fabric. The store also carries art made by locals, also made from reclaimed materials.

Rugged Up Handmade Rag Rugs Jayne Lemon
Post Date
Tue, Jun 4
Local Business Boost Program

LOCAL BUSINESS BOOST PROGRAM NARRATIVE CASE STUDY

Rugged Up
705 Main Street, Hyannis

Jayne sells online, generally, through third-party platforms. Her own website has not been maintained and is no longer accessible to the public. She has struggled to establish a strong online presence through her own website and social media. Additionally, she no longer connects with her branding and feels it doesn’t reflect her or her purpose. 

Rugged Up Handmade Rag Rugs Jayne Lemon

Amanda, knowing all of us personally, knew that this would be a perfect fit pairing me with Mary Catherine and Sara from Two Bloom Creative. She took into consideration my technical inexperience, and supported my vision to bring my brand and selling strategy to another level. Two Bloom Creative went above and beyond my expectations. Every detail is a result of communication and personalization. They really paid attention to everything I was going for and were very patient teaching me to maintain it myself

Jayne Lemon, Rugged Up


IDENTIFIED CHALLENGES AND PRIORTIES:

  1. Complete a total rebrand of the business, and implement it in signage, collateral materials, marketing, and advertising plans.

  2. Complete a website overhaul that incorporates new branding and enhances ecommerce capabilities.

COMPLETED PRIORITIES:

  1. Connected with Two Bloom Creative to carry out a business rebrand and create a new website.

     

The Local Business Boost Program started in 2022 and is currently a partnership between Love Live Local and the Hyannis Main Street Business Improvement District. Additional funding is being sought to take the program to other local businesses across Cape Cod.

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