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Local Business Boost Program 2023 Grant Recipient: Red Fish Blue Fish

Opened by Cape Cod native Jane Walsh in 1993, Red Fish Blue Fish is a gift shop that features works by local artists as well as an eclectic mix of witty and artful items from around the world.

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Post Date
Mon, Jun 3
Local Business Boost Program

LOCAL BUSINESS BOOST PROGRAM NARRATIVE CASE STUDY

Red Fish Blue Fish
374 Main Street, Hyannis

Jane expressed an interest in refreshing her decades old brand in order to breathe new life and new energy into the business, as well as bring someone on to update the visual merchandising of the store. 

Maria Brann02

The overall goal was to improve the flow of the store and make it less congested and more simplified for ease of shopping. In the end I think we made it so that the space that she had was used to the maximal profitability.

Maria Brann, Visual Merchandising Consultant


IDENTIFIED CHALLENGES AND PRIORTIES:

  1. Engage with a branding expert to update and modernize the Red Fish Blue Fish brand.

  2. Identify a visual merchandiser who can help bring a new look to the store.

COMPLETED PRIORITIES:

  1. Enlisted Brand Accomplished to develop new logo and branding. 

  2. Brought on Maria Brann, a visual merchandising expert to make the store more shoppable and merchandising more intentional, as well as use the space more efficiently, reduce clutter and create organizational systems.

The Local Business Boost Program started in 2022 and is currently a partnership between Love Live Local and the Hyannis Main Street Business Improvement District. Additional funding is being sought to take the program to other local businesses across Cape Cod.

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