Local Business Boost Program 2022 Grant Recipient: Port Cargo
Port Cargo is a family-owned business with locations in downtown Hyannis, Falmouth and Mashpee Commons.
- Post Date
- Tue, Mar 14
- Local Business Boost Program
Local Business Boost Program Narrative Case Study
Port Cargo / 585 Main Street, Hyannis / portcargocapecod.com
Port Cargo is a family-owned business with locations in downtown Hyannis, Falmouth and Mashpee Commons. They have been selling women's apparel on Hyannis Main Street since the 1970s, and have recently transitioned from more formal wear to ready-to-wear clothing.
They have never had an ecommerce site or a website at all. They recognize they are missing out on both a marketing and a selling opportunity.
"Working with the BID, Love Live Local and Tidal Marketing on the Local Business Boost program has been amazing. Amanda at Love Live Local has gone above and beyond and Meagen at Tidal Market was phenomenal. She helped us navigate through this process seamlessly. And I am grateful to the BID and all its staff for always finding ways to try to help us merchants succeed and flourish."
IDENTIFIED CHALLENGES AND PRIORITIES:
- Investment in a new website with e-commerce capabilities.
- Update social media to reflect accurate information about current inventory and business details.
- Increased and elevated social media presence and plan for execution.
COMPLETED PRIORITIES:
1. Enlisted Tidal Marketing to create a website that organizes the information about the three separate locations and their respective inventories in a easy-to-navigate way. The website can be managed and updated by the store owners, and is ready for online shopability when they are.
The Local Business Boost Program started in 2022 and is currently a partnership between Love Live Local and the Hyannis Main Street Business Improvement District. Additional funding is being sought to take the program to other local businesses across Cape Cod.
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