Small Business Advocacy Shopping local has the (get) IT factor

When people talk about shopping with corporate retailers, third party apps or big box stores they often point to the “convenience factor” – you can do business with them from the comfort of your home or on your phone. It’s done quickly, anonymously and delivered right to your door. We’ve established that engaged person to person transactions are always better for enhanced personal well-being (and for the most part ensuring your transactions are met with few hiccups). But let’s face it, there are conveniences we’ve all gotten used to. Unfortunately, many consumers assume local businesses don’t offer this type of service. But in many cases, this is just a misnomer. Local businesses can and have adapted to the changing world of doing business, offering convenient online services, and there are many examples we can point to right here on Cape Cod.

Like large grocery chains Friends Marketplace has the capability to let you shop and order online for easy curbside pickup. And you don’t have to order something for a local loved one from Edible Arrangements or 1-800-Flowers. Ring Brothers offers online ordering and delivery of their gift baskets and Botanique also has easy and seamless online ordering and delivery of their gorgeous bouquets.

It’s time to check your assumptions at the bridge. Just like large corporations, local businesses can and do offer the “convenience factor.” The main difference between corporate service and that of our locals is that the money spent directly with local businesses stays right here on Cape Cod and is reinvested in our community, which dollars spent with national entities just aren’t.

Thank you to our 2022 Mission Supporters Mid-Cape Home Centers, Cape Cod Five, Cape Cod Healthcare, Nauset Disposal and Duffy Health Center for sustaining this educational + advocacy work.