Small Business Advocacy Announcing the Shift Local Pledge

The holiday shopping season is filled with opportunities to give to loved ones and friends, or alternatively, as acts of charity. Local business advocacy organization, Love Live Local always encourages people to think local first for all of their gift giving needs, but this year the organization is taking their usual ask a bit further and inviting Cape Codders to formally pledge to shift at least 10% of their holiday gift giving budget to locally owned businesses.

The organization is sharing the Shift Local campaign as an opportunity for Cape Codders to declare that they are invested in their own backyard and are committed to building a more vibrant, resilient community. “It's a small change in how we spend our money,” says Love Live Local Executive Director, Amanda Converse, “but it has the potential to create a monumental impact. Our research shows that local businesses reinvest up to 4x the amount of money into the local economy as their corporate counterparts and shifting 10% of just retail spending from big box stores and ecommerce giants to locally owned shops would generate $112 million more for the local economy, annually.”