Meet Jen

Reintroducing Jen Villa

After more than a decade of championing local businesses and shaping Love Live Local, I’m excited to reintroduce myself as the organization’s new Executive Director. This role represents my unwavering dedication to Cape Cod’s small business community—a passion I’ve been pursuing since 2009. As I take on this position, I want to share my story and vision for the future, which has been deeply rooted in advocating for local businesses since co-founding Love Live Local in 2013.

Throughout our journey, I’ve been the creative force behind Love Live Local, handling everything from designing our visuals to photographing our events and crafting the voice you hear in every caption, comment, and post across social media. Every piece of content reflects my commitment to amplifying the voices of our small business community. Whether it's creative storytelling or hands-on advocacy, my mission has always been to foster connections and build a strong, resilient local economy.

My passion for supporting local businesses began in 2009 when I opened The Little Beach Gallery in Hyannis, a space dedicated to showcasing local artists and makers. It was through this work that I realized the transformative power of shopping and living local—I even launched a buy local merchandise line to encourage others to embrace this mindset. Today, Love Live Local’s headquarters is housed in that very same building that I now own, continuing the legacy of supporting Cape Cod’s creative and entrepreneurial spirit.