Join the first Annual Love Local Classic Golf Tournament

Inspired by the energy of the city and the charm of our small town, Heartless Tides brings you a curated selection of unique pieces you won’t see everywhere else.

Heartless Tides Cover

About Us

At Heartless Tides, our mission is to create a shopping experience for everyone—offering a wide range of price points and sizes so all fashion lovers feel welcome. Inspired by the energy of the city and the charm of our small town, we bring you a curated selection of unique pieces you won’t see everywhere else. With five years of experience in Boston’s consignment scene, our founder returned home to open a warm, inviting space where style meets sustainability. To us, secondhand means unique, affordable, and better for the planet. Whether you visit us in-store for the full boutique experience or shop our many styles on Instagram, Heartless Tides is here to make fashion fun, accessible, and environmentally conscious.