Our Vision + Values
In addition to our mission to strengthen Cape Cod's local economy by promoting the importance of supporting small businesses and fostering a thriving community, learn more about our vision and values.
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Love Live Local Vision
Our vision is to create a vibrant and resilient Cape Cod where small businesses flourish and the community thrives. By prioritizing local spending and nurturing entrepreneurship, we will preserve the distinct character of our region and ensure a sustainable, innovative, and prosperous future for all who cherish this special place.
Our Values
1. We know that local businesses contribute to the Cape Cod community on a far greater scale than their corporate competitors, and this knowledge informs all of our work.
2. We define shopping locally as more than just where you spend your money, it is also defined by where you spend your other resources: time, intention, and attention.
3. We recognize that Cape Cod is a unique and extraordinary place to live, work, visit and play, and we are deeply committed to keeping this community strong and vibrant.
4. We believe diversity of thought, culture and demographics is one of Cape Cod’s greatest strengths, and we work toward solutions that eliminate structural and systemic inequalities as it relates to small business ownership.
5. We value the transformative impact of collaboration. By working together, fostering open communication, furthering understanding, and building caring and supportive relationships, we can achieve something bigger than we could alone.
6. We are innovative, creative, and courageous in our pursuit of investing in, supporting and promoting our local business community.
7. We do our best work when we do it with a strong sense of purpose fueled by a passion for this place we call home.
8. In this ever-changing world and economy, we seek to be proactive, responsive, and resourceful and to continually evolve in order to meet the needs of our small business community.
9. We are proud to have a reputation of authenticity and credibility, and will maintain it by practicing transparency, honesty, and openness.
Our Purpose
1. Work with local businesses to achieve their economic goals through grants, education, research, and advocacy, enabling them to innovate, grow, and succeed in an ever-changing market.
2. Educate and inspire consumers of all kinds to shift their spending habits from big box stores and online retailers to local businesses, highlighting the positive impact of these choices on the community and the Cape Cod economy.
3. Foster a strong sense of community connection among individuals and organizations to improve the overall health of our region by promoting and hosting local events, initiatives and collaborations that bring people together, celebrate the unique culture of Cape Cod and contribute to the overall wellbeing of the region.
4. Communicate how, where, and why to shop local through our digital communications and annual publications.
5. Invest in local brands and makers by carrying them in our retail store and providing the community with opportunities to invest in them as well.