Soho Arts Co. is a woman-owned business in the east end of downtown Hyannis. They opened in 2007 and sell home goods, gifts, jewelry, and some apparel.
They recently invested in a brand-new ecommerce site, as well as new store fixtures. They have been working with someone on a very part-time basis to execute their social media strategy, however, would like to increase its frequency, get new photography for the website and upload more of the store’s inventory to the website. Additionally, the shop’s owner, Betsy, is struggling to merchandise her large windows for maximum exposure and attraction.