Open since 2019, 606 Thrift Ave is a curated second hand and vintage clothing and accessories boutique. The business started online until owner, Brandi Williams, decided to open a brick-and-mortar store in downtown Hyannis to connect with people in person. Brandi shares the shop with fellow vintage seller, Lance Merritt.
She has been able to cultivate a loyal customer base through word of mouth and walk-by traffic. Her ecommerce site is not a significant revenue source; it is challenging to keep up to date with it because all her items are one-of-a-kind.
Brandi fell in love with her space but recognizes there are some limitations and changes that need to be made to increase visibility of items and make the store feel more upscale and accessible to more customers.