Michelle Itzkowitz opened Innerglow Yoga in Mashpee Commons in 2013 and more recently in Plymouth. With each of these spaces it is important to Michelle to support people in their yoga practice and journey to self, but also to create a space where people can find community. We chatted with Michelle about her thoughts on what she loves about owning a business on Cape Cod and why she has always connected with the idea of shopping local.
Tell us about your connection to the Cape and your business/profession.
Like many washashores, I came to the Cape on vacation with my family. When I was offered a teaching position in a local school district and knew I could live here full time, I jumped at the chance! I had the opportunity to open a summer pop up yoga studio and knew we had something special. I decided to make the switch to being a business owner and haven’t looked back! It has been wonderful to watch the yoga community grow and thrive here!
What do you love about the Cape Cod community?
I love that I am close to “local” status! I think it’s 10 years?? I am from a city outside of Boston and was so used to the life of traffic, chaos and people everywhere that now living here, those qualities, if you will, are spread out throughout the entire year! The local community is so supportive of each other; I see so much pride and love for the environment, the community and each other in so many ways.
What are some of the best parts of living here?
The first draw is to be close to the ocean. Since I was young, any time I felt stressed out I would go right to the beach and watch the water. I still do the same. I also appreciate the ease of living and how the community has changed from being a vacation land to a place where we can live and work with that same ease.
Why do you think it is important to shop local?
I have always been drawn to a store based on it’s story. I am curious who made my food made my clothes or who the owner is and why. I believe there is a different intention of pride when the owner is present. To grow a community, we must support each other through our good times and bad. You can feel the difference.
Describe your ideal Cape Cod day.
My ideal day would be lying on the beach and having a picnic. But, a typical day would start at my home office and then travelling to one of the studios to check in or teach and then see what’s going on in the community. I know most of the shop owners where we are located, so it’s really nice to check in with them from time to time. There is a certain feel to the early morning air! It’s vibrant, energizing and welcoming. I find this energy carries me through the day. But, lying on the beach is really nice, too!!!