When we started exploring this crazy idea to develop a comprehensive e-commerce site for small businesses on Cape Cod, we had no idea where the journey would take us. Over the past two years we have been gathering information, data and asking for advice from you, the Cape Cod consumer.
The receptiveness and encouragement we have received for the concept has been incredibly positive, and the appreciation for what we already do on behalf of local businesses has been incredibly humbling. Once again, we find ourselves so very grateful for our community.
After much consideration we’ve made the hard decision to put the project on hold for the foreseeable future, and instead focus our time and energy on strengthening our current efforts: bringing the community together to celebrate the vibrancy and talent of our locals at our LoveLocal Fests; sharing the stories behind the local brands in our annual publication, a handbook to exploring and enjoying the Cape like a local; providing a year round retail space in downtown Hyannis for consumers to find many of the local brands they know and love; and of course continuing our advocacy work, sharing the very important information about why it is important to support Cape Cod small businesses.
Ultimately this exploration enabled us reconnect with our mission to give a voice to local businesses, to share their stories, their passions and contributions to this community; and to share our love for this place and desire to see it flourish.
Exploring this idea also reinforced the idea that locals truly want to support locals. Consumers want to do their best to shop local, and they will do it more often if it is made convenient for them. We know that many local business owners and their staff are willing and able to step up to help shoppers find what they want and need, in person, over the phone and online. Because yes, more and more local shops and brands have their own online stores where shoppers can browse their inventory on their own time and receive their purchase in a timely manner. Online shopping is not going away, but it certainly can and has become more localized, allowing consumers to invest in their community
Want to explore the online shops of our local businesses? Our CapeMade Field Guide is a great place to start. In the digital version you can click right through to our advertisers’ websites and shop online with most of them!